AIR by ITA Airways
Identity, UX/UI design — 2022
AIR is a concept gamification app designed for ITA Airways as a customer engagement tool for young travelers in Italy.
It works both as a VR mobile game and a community platform with curated content to explore cities reached by ITA Airways fleet, thus rejuvenating the brand for a younger target demographic.
It works both as a VR mobile game and a community platform with curated content to explore cities reached by ITA Airways fleet, thus rejuvenating the brand for a younger target demographic.
